[ FreeCourseWeb.com ] Online Copywriting: How to Write a Profitable Landing Page
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MP4 | Video: AVC 1280x720 | Audio: AAC 48KHz 2ch | Duration: 1.5 Hours | Lec: 10 | 913 MB
Genre: eLearning | Language: English
Learn how online copywriters use lead magnets and direct-response tactics to optimize landing pages that generate leads.
A whopping ninety-six percent of people who visit your website are not ready to buy anything during their first visit. If you want them to come back a second time, you need to capture their names and email addresses.
But there's your challenge. Most website visitors don't want to give you their name and email address. Website visitors are the online equivalent of retail shoppers who are approached by a salesperson. Offline, the salesperson asks, "May I help you?" And how do you reply? "No thanks, I'm just looking."
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