[ FreeCourseWeb.com ] Strategic Brand Management: Lessons for Winning Brands in Globalized Markets
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English | 2018 | ISBN-13: 978-0078027154 | 269 Pages | True PDF | 5.14 MB
Strategic Brand Management provides a concise, flexible, and modern take on global brand management, with cutting-edge research and mini-cases and activities to engage students. The book provides readers with an innovative framework that explains the four key aspects of strategic brand management: identifying and measuring, building, leveraging, and protecting brands.
Use Winrar to Extract. And use a shorter path when extracting, such as C: drive
ALSO ANOTHER TIP: You Can Easily Navigate Using Winrar and Rename the Too Long File/ Folder Name if Needed While You Cannot in Default Windows Explorer. You are Welcome ! :)
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