[Lynda] - Brand Redesign: Small Business [September 2018]

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Brand Redesign_ Small Business 03 Brand Creation
  • 001 Brand logo creative process.mp4 (47.7 MB)
  • 001 Brand logo creative process-en.srt (28.8 KB)
  • 002 Presenting the new brand logo designs-en.srt (15.2 KB)
  • 002 Presenting the new brand logo designs.mp4 (24.8 MB)
  • 003 Incorporating feedback and revisions-en.srt (9.0 KB)
  • 003 Incorporating feedback and revisions.mp4 (12.4 MB)
  • 004 Final brand assets-en.srt (13.5 KB)
  • 004 Final brand assets.mp4 (16.9 MB)
01 Introduction
  • 001 Welcome.mp4 (8.8 MB)
  • 001 Welcome-en.srt (2.6 KB)
02 Brand Research
  • 001 Auditing the current identity-en.srt (16.9 KB)
  • 001 Auditing the current identity.mp4 (24.1 MB)
  • 002 Mapping out client goals-en.srt (22.0 KB)
  • 002 Mapping out client goals.mp4 (31.7 MB)
  • 003 Developing the new identity-en.srt (12.4 KB)
  • 003 Developing the new identity.mp4 (18.0 MB)
04 Brand Strategy
  • 001 Branding uniforms and vehicles-en.srt (19.5 KB)
  • 001 Branding uniforms and vehicles.mp4 (36.2 MB)
  • 002 Marketing and promotion-en.srt (9.6 KB)
  • 002 Marketing and promotion.mp4 (15.9 MB)
  • 003 Brand photo library-en.srt (17.9 KB)
  • 003 Brand photo library.mp4 (33.4 MB)
  • 004 Advertising-en.srt (11.6 KB)
  • 004 Advertising.mp4 (20.1 MB)
05 Conclusion
  • 001 Redesign results and conclusion-en.srt (8.6 KB)
  • 001 Redesign results and conclusion.mp4 (8.6 MB)

Description

Brand Redesign: Small Business

TILL SEPTEMBER 2018



Rebranding can help a company rebuild a reputation or go in a new direction. For designers, rebranding projects present a challenge, since the business has a history and a visual identity that the public already recognizes. The solution lies in a systematic approach: auditing the brand to discover what works and what doesn't, fixing the problems, and relaunching the brand with marketing campaigns that position the company for success.

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[Lynda] - Brand Redesign: Small Business [September 2018]

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298.8 MB
seeders:12
leechers:10
[Lynda] - Brand Redesign: Small Business [September 2018]

Torrent hash: 473E050005F073F411E0DA447A6F6E746DB40830