Lynda - UX Research: Mobile Diary Studies

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UX Research Mobile Diary Studies [TutsNode.com] - UX Research Mobile Diary Studies 03 - The Five Market Research Outcomes
  • 05 - Behavioral-based customer segmentation.mp4 (66.3 MB)
  • 02 - Linguistic and sentiment insights.srt (6.0 KB)
  • 05 - Behavioral-based customer segmentation.srt (5.5 KB)
  • 01 - Exploratory insights.srt (5.4 KB)
  • 03 - Mapping a customer's journey.srt (4.2 KB)
  • 04 - Moments of truth in the buying journey.srt (3.7 KB)
  • 01 - Exploratory insights.mp4 (60.5 MB)
  • 02 - Linguistic and sentiment insights.mp4 (55.3 MB)
  • 03 - Mapping a customer's journey.mp4 (53.5 MB)
  • 04 - Moments of truth in the buying journey.mp4 (53.5 MB)
01 - Introduction
  • 01 - Insights direct from your customer.srt (2.3 KB)
  • 02 - What you should know.srt (0.8 KB)
  • 01 - Insights direct from your customer.mp4 (28.9 MB)
  • 02 - What you should know.mp4 (9.6 MB)
04 - Analysis and Writing the Report
  • 01 - Analyzing your qualitative data.srt (5.6 KB)
  • 02 - What goes into your report.srt (5.4 KB)
  • 01 - Analyzing your qualitative data.mp4 (64.4 MB)
  • 02 - What goes into your report.mp4 (44.5 MB)
02 - What Are Mobile Diary Studies
  • 01 - What is a mobile diary study.srt (5.5 KB)
  • 02 - Gathering data with text, video, or screenshots.srt (5.2 KB)
  • 01 - What is a mobile diary study.mp4 (55.6 MB)
  • 02 - Gathering data with text, video, or screenshots.mp4 (45.4 MB)
05 - Conclusion
  • 01 - Building your market research tool kit.srt (1.7 KB)
  • 01 - Building your market research tool kit.mp4 (19.1 MB)
  • TutsNode.com.txt (0.1 KB)
  • .pad
    • 0 (182.7 KB)
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    • 3 (121.2 KB)
    • 4 (177.8 KB)
    • 5 (251.8 KB)
    • 6 (17.0 KB)
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Description


Description

Studying your customers’ experience—especially as they interact with your product or brand in the context of their lives—leads to discoveries that help you make strong business, product, and UX decisions. In this course, learn how to capture snapshots of the moments that matter by conducting mobile diary studies through text, screen recording, or selfie videos. Sarah Weise explains this qualitative research technique to gather real-life data from customers in a way that will meet your UX or market research goals. Using data gathered in mobile diary studies, you can make value-based decisions by mapping a customer’s journey, identifying buyer touch points, understanding how to segment your audience, conducting exploratory research, and more. By the end of this course, you’ll be ready to perform mobile diary studies that result in actionable and meaningful insights.

Released 4/29/2021



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Lynda - UX Research: Mobile Diary Studies


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557.9 MB
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Lynda - UX Research: Mobile Diary Studies


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